Music DVD – Buy Cheap DVD Online
Music DVDs - Why music DVDs are here to stay.
The music industry experienced the rise of the music video with the advent of MTV and VH-1 in the 1980s. It tumbled in the wake of Internet audio downloads and the popularity of the iPod and MP3 players at the turn of the century.
DVD movies – enhanced with the newly-developed Blu-Ray technology – have increased in popularity since their inception in the 1990s.
So where does the hybrid of music and DVDs fit into this media-popularity equation?
Believe it or not, music DVDs – a collection of music videos, live performances and behind-the-scenes footage – are holding their own.
Music DVDs might be an afterthought, especially when music stores mostly feature CDs, and motion pictures dominate the DVD market. But more music titles were sold in 2006 than in any year since the first music DVD was produced in 1998.
More than seven million units sold in 2006, almost a 10 percent increase from 2005. This increase occurred when some analysts suggested that music DVDs were headed for extinction because of other forms of media, such as the popular hand-held devices that feature videos (i.e. the Apple iPod).
Furthermore, the cynics said music DVDs are nothing more than a niche and suitable only for collectors.
What they lost sight of is how much Internet music stores can affect the popularity of music DVDs.
For example, a search of “music DVDs” on Amazon.com produces more than 18,000 results. Some of the more popular music DVDs in the world include Rolling Stones – Rock and Roll Circus, Jerry Lee Lewis – Last Man Standing, Pink Floyd – Pulse, and Elvis Lives – The 25th Anniversary Concert Live from Memphis.
Two music DVDs produced by Celtic Woman, a six-women group with angelic voices who belt out classic Celtic music songs, are rated in the Top 10 of Amazon’s best-selling in this media form.
Notice the trends? The cynics of music DVDs are correct. The music DVD market is a niche genre (Celtic Woman) and is certainly a collector’s market (with oldies-but-goodies stars such as The Rolling Stones and Elvis).
But what the music DVD critics are failing to realize is the market is on the rise, and it is growing also out of need.
Traditional music retailers are struggling, causing some of them to review their merchandise. Music DVDs, which are already a specialized market on the Web, will likely surface more on retailers’ racks.
Industry analysts agree that three elements are necessary for the music DVD to continue to flourish. They include:
- Packaging
- Inclusion of a live show
- Timing
Because music DVDs are not considered an impulse buy, the packaging of the product could be the difference in swaying the consumer to make the purchase. Effective packaging includes material that targets hardcore fans who know what they want and are prepared to pay a higher price.
Pink Floyd’s Pulse DVD is a good example of packaging done right.
It includes an eight-page booklet and catchy menu designs. The DVD also offers an abundance of bonus features, such as “Bootlegging the Bootleggers,’’ featuring good quality “boot” video performances of songs like “On the Turning Away” and “Marooned.”
Live shows in high-definition video are especially impressive on larger screens and good stereo surround equipment. It makes the viewers feel as if they are part of the concert.
Lastly, the timing of the release is very significant, much like the release of a soundtrack coinciding with the release of the movie it was produced from. The simultaneous release of the album and the DVD is a proven recipe for success.
The best-selling music DVD of 2006 in Europe was Take That – The Ultimate Tour Live in Manchester, released by the British boy band in conjunction with its top single “Patience” and album Beautiful World.
Almost 200,000 of Take That’s DVDs were sold, about 45,000 more than Pink Floyd’s Pulse.
Also critical in developing sales for music DVDs: Internet sites such as YouTube. The rapid rise of YouTube has enabled millions to access video of their favorite performers. Analysts say this exposure increases the demand for music DVDs.
There are many top web sites on the internet who are cashing in on the music DVD market, and smart ones are even integrating the sale of music DVDs into sites with music downloads, music lyrics, or other related subjects to music DVDs.
Music DVDs are far from being extinct. They appear to be a physical form of music media that is a wave of the future.
The 1980s brought us MTV. The dawn of a new century produced the iPod. Now get ready for your favorite rock group performing a live show captured on Blu-Ray discs, turning your living room into a concert hall.
Thank you to Javier Morales for this "Music DVD" article.
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